Preparing for class discussion 2 Article Example | Topics and Well Written Essays - 750 words

Preparing for class discussion 2 - Article Example Finally, women might also benefit from monetary support from their husbands if they are experiencing wage constrains depreciation (Gabel 72). In men cases, they feel honored in marriage if the woman of their dreams is mature enough, quite understanding and one who consoles him besides supporting his ideas. In addition, in marriages men desire and envies women who take care of their possession and children besides managing household chores (Gabel 72). In the past fifty years, this has greatly changed such that marriage rates have decreased while divorce rates have severely increased. This is because the concept of marriage today is that it is about love besides personal fulfillment in providing monetary budget. Hence, the two romantically involved individuals if facing financial constrains may opt to leave the relationship. Marriages have completely changed because of the use of birth control pills (Gabel 73). This is because the relationship between the sexes involved may deteriorate because women now have the ability to control the timing of their fertility. Therefore, researchers predict that they have a higher probability to wed a more financially stable man (Gabel 73). Because, women have more time to achieve the life dreams in that they allocate themselves more time to plan for their families besides their careers. Hence, the birth control pills have played a role in early marriages or marriage at all in that women controls when to become mothers and in earning high wages thus, marriage view has become less compelling (Gabel 73). Marriage is taking another trend because more women have achieved a lot in education sector which has enabled them to be self reliant thus they have the ability to delay the role of motherhood. Therefore, this has depicted that women do not now require a man for economical survival. Where in the past a woman needed a man for financial support for they now can support themselves. Hence, this is a clear indication why marriage

Loreal; beauty products company

Loreal; beauty products company LOREAL 1.Introduction Loreal is the worlds biggest cosmetics and beauty products company. Basically its a French based company and its headquartered in Paris. It is focusly engaged in the field of production and marketing of concentrating on hair colours, skin care, perfumes and fragrances, make up and styling products. Loreal products also based on dermatological and pharmaceutical fields. Their products are made for Individual and professional customers. This company operates over 130 countries like Asia, America, East and West Europe through 25 international brands. This company started with the 3 employed persons but now research team exist nearly 2000 persons. Loreal started its business in the hair color but in short time company also jumped into the cleansing and beauty products. The company has five research and development centre throughout the world. Loreal mostly emphasis to built strong consumer relationship so the companys lifestyle and philosphy to provide more satisfaction to the consumer with the loreal products. So, The slogan of company is â€Å"Because were worth it†. They also produce products for the kids known with the name of Loreal kids. 2. Stockholders 30.8% ownership by Bettencourt Family. 29.6% by Nestle. 3.2% by treasury shares. Rest of 36.4% by public traded. 3.SWOT Analysis Internal Analysis 3.1 Strengths The primary strength of the company is always keep doing the new research and innovations in the beauty so thats why loreal always gives best to the customers. Even in the competition market also because of the researching strategy they are the leader in the beauty and cosmetics field. Other strength of the Loreal is that they set more attention in their particular acts and activities. Their acts and activities are going to separate in the five groups. These groups includes First is the Consumer product division in which all their range distributed through massive markets. Loreals products and quality available to maximum customers or consumers and their luxury international brand product division available through perfumeries, departmental and duty free shops. Their professional hair care products used by the professional hair dressers and also sold to the customers through salons. These divisions and sub-division maintains the quality of Loreal group. The other enumerated strength of the company is Loreal advertising strategy it also play very vital role towards the companys growth. In the course of achieving the culture of their target market advertisement is the best way. 3.2 Weaknesses The biggest weakness which a company always facing is that its decentralized organizational structure. This problem is also faced by the Loreal. Because of the many subdivisions of this company it is not easy to operate and control of Loreal. So, because of this the production of company getting slow down. Other weakness which the company faces that it that their profits. The margin between their cost price and selling price is comparatively low than their other smaller competitors. So, the profit does not match with their expectations. This is also happen because of large scale advertising and marketing. Lastly, due to its multinational marketing strategy, even theres also some diffrences occurred in the promotion and campaign of Loreal products as to what image they are to be project. External Analysis 3.3 Opportunities The loreal company focuses on the beauty and cosmetics products for the women of all the ages. The regular demand for beauty products gives opportunity to the company to keep their focus in their specialized field, specially on the hair stying and color, perfumieries, cosmetics and skin cares. Exist as the leading brand in their field the company has well known image in the world. Even in the developing countries also. Another opportunity for the company is that taken from their greater market share due to the numbers of patents registered by the company. 3.4 Threats The basic threat to the company is facing competition within the field of cosmetics brands. Because of the keeping going addition in the products, theres the danger that some other brand may take the profit of Loreal. Other threat to the company is different economy. Because most of the products are only within the reach of the people of developed countries but some how Loreal solve this problem they make products for the people of under-developed countries also. Thus the Loreal company produce the product of best of it line even people may tell that their products are not upto their basic needs and would reject to buy the Loreal product. PEST Analysis Each and every company must follow some strategy for their existence and growth in the business. So, thats why Loreal also follows the Pest analysis because they believe that it may have some impact on the companys present and future. Political Analysis Political factor always make effects the business specially during the period of elections. Every government make different strategies and rules regulations so it really makes effects the business because it is not easy to adapt that changes for the whole business so thats why even sometimes company have to bear the great loss. Economic Analysis The economy measures the strength of the policy to support the business cycle and specially in the period of recession. In terms of economic growth it is necessary to create business environment more attractive in which business can be fully establish and grow. Taxation law always effects to the way business is conducted. Social Analysis The todays young social factor is quiet diverse. To being in the market every business needs to examine customers demand, their buying pattern and must be innovative. People wants to be more socially aware and concerned about environmental and ethical issues. Females are particularly influenced by social issues as environment or community related. Customers are very conscious about their image. They have different opinions so they will look for different brands that really suits their personality and also reflects current fashion. The society is more complex and diverse therefore the people likely to adapt diversity in their life. Technological Analysis These days usually companies compete at global level so thats why rapid development comes in the technology. It is an ability of an organization to adapt and use latest technological advanced softwares for the sake of security as this security can reduce the different illegal working behaviour such as fraud, shop lifting, misconduct and so on. 5. Aims And Objectives To provide best quality product to the consumers. To be friendly and helpful towards customer and staff also. Treat everyone equal so thats why their products available in every range. 6. Company marketing Strategies Customer Satisfaction 6.1 (Product) The Loreal group is known for their regular improvement in their quality of their product and services which they provide to their customers. Their products are stylish and according to the latest fashion trends. Though provide a wide variety so their products are available in reasonable range to luxurious too. So, they always give customer satisfaction. 6.2 (Price) Loreal is famous throughout the world for setting the fashion trend. So, the price of their products are also caters according to the demand and budget of the customers from young to the aged ones. 7. Control of the Company The success of company depends upon their leaders or staff that how they run and handle the business. The company Loreal is very conscious about the governance of company. Their directors and members are very perfect in their jobs because they know very well that the future of the company is in their hands. So, they are well aware of their responsibilities and act according to the demand. 8. Worldwide Marketing 8.1 Place of promotion The Loreal group planned strategy to do marketing in the worldwide. So, at their primary stage they did the research and understand the demand of their customers and this strategy help the company to formulate products that suits the customers thoroughout the world. Through their research and development Loreal mostly covers all the parts of the world and still got highest rating from customers. 8.2 Promotion Strategy Advertising is the best way to increase the sales of the products and also helps specially to promote the new product and keep that in the mind of public. So, Loreal also follows this strategy through print media and multimedia So, Loreal uses the actors of different ages and personality for their promotion. 9. Recommendations I would suggest Loreal should follows the decentralised strategy so the complexity in their business decreases. Loreal should use better visual display in the stores to look product more fashionable. 10. Implementation plans Loreal group contribute to the community at such worthy cause as â€Å"For women in science† and educational opportunity they have done partnership with UNESCO in 1998, this programme promotes the role of women in scientific field and also encourage the young women throughout the world to come and join this stream. In evey country government apply the rules for the cosmetics companies to write the ingredients which they used in their product so before buying the product customers knows everything about that. Loreal is very careful about their ingredients and very particularly while select the ingredients. So, the company hired the well qualified and trained scientists and they use natural and synthetic substances and conscious for the formulation of product, its functions, use and concentration, absorbed in skin, its purity and stability. Company ensures that their product whether it consist with natural or synthetic substances it is equally safe to use. 11. Target Market Loreal has rapid growth in his business and keep focus on the new target market. It is leader in fast fashion world and quickly turned according to the demand of the customers ant their traditional strategy to existing leader market. Since 1990 their sales always double every year. To attract new market and also hold the established customers they always come with something new and different. They also target on their little competitor because some how these little companies effects their business they want to take over that companies. 12. Conclusion Loreal is a well known brand around the world and easy to get it across the world. It sets the fashion trend. With the passage of time they increases its strength and reduces the weaknesses. The company very much emphasis on the advertisements to keep its name in the public.

Wages of Sin Revealed in The Divine Comedy :: Divine Comedy Inferno Essays

Wages of Sin Revealed in The Divine Comedy      Ã‚   In his poem The Divine Comedy. The Inferno, Dante Alighieri gives his audience a clear vivid presentation of what he as a follower of the Christian religion perceives to be hell. Dante shows that human sin is punishable in various degrees of severity and that this is dependent on the nature of one's sinful actions. He sets forth what could very well be the most fully developed Christian understanding of justice on earth, and that is; that what we do as human beings will determine what happens to us in the event of death based on God's judgment. In writing his poem Dante uses symbolism, allegorism and imagery among other literary effects to place his poem analogically to life as it was during his day and age. Dante structures The Inferno around thirty four cantos. Each of these cantos marks a steady progression from the mildest to the worst of sins. The cantos depict sinners under various forms of punishment which are commensurate to the nature of their sins.   Dante categorizes sin into three different categories of fraud, incontinence and violence. In canto I he mentions three animals namely , a leopard, a lion and a she-wolf. These animals act as symbolisms for the various types of sins. The sin^à ±s depicted in canto XVIII are symbolized by the she-wolf which acts as a symbol for the sins of fraud. The sins of fraud are placed the furthest from God in the deepest pits of hell, near Satan. In canto XVIII Dante and his guide Virgil find themselves in the eighth circle, called the Malebolge. It is in the Malebolge, that each of the kinds of simple fraud are punished in the concentric ditches.   In the first ditch, Dante sees two files of naked sinners each running in opposite direction, whipped by demons. These sinners are the panderers and the seducers. Dante recognizes Venedico Caccianemico, a man he once knew. Venedico in this case is depicted as having sold his sister, Ghisola to serve the will and lust of another man, Marquis. Dante at this point uses a fellow contemporary to show what happens when one goes against the will of God and sins. Venedico betrays his family ties and his indifference in this act results in his eternal punishment of being whipped by demons.

Ccot Christianity Outline Essay

WHAP – Part B: Continuity and Change-Over-Time Essay This essay question deals specifically with analysis of continuities and changes over time and covers at least one of the periods in the concept outline. It can address, for example, any of the course themes, such as technology, trade, culture, migrations, or environment. There may also be some internal choice within the question, so that students are able to choose to draw their evidence from a case that they know better. The continuity and change-over-time essay questions require students to demonstrate their mastery of this historical thinking skill. Moreover, students are expected to construct an argument that responds directly to the question; doing so should cause them to use several of the other historical thinking skills (argumentation, causation, contextualization, and synthesis). The generic scoring guide for the continuity and change-over-time essay is shown below; following that, on the next two pages, are a sample continuity and change over time question, the directions that appear in the AP Exam booklet, and a discussion of â€Å"What Good Responses Should Include.† Change-Over-Time (CCOT) Essay Generic Scoring Rubric |BASIC CORE (competence) |0-7 Points | |(Historical skills and knowledge required to show competence) | | |1. Has acceptable thesis |1 Point | |(Addresses global issues and the time period(s) specified) | | |2. Addresses all parts of the question, though not necessarily evenly or thoroughly |2 Points | |(Addresses most parts of the question: for example, addresses change but not continuity) |(1 Point) | |3. Substantiates thesis with appropriate historical evidence |2 Points | |(Partially substantiates thesis with appropriate historical evidence)  |(1 Point) | |4. Uses relevant world historical context effectively to explain change over time and/or continuity |1 Point | |5. Analyzes the process of continuity and change over time |1 Point | |Point Subtotal |7 Points | | | | |EXPANDED CORE (excellence) | | |(Historical skills and knowledge required to show excellence) |0-2 Points | |Expands beyond basic core of 1-7 points. A student must earn 7 points in the basic core area before ear ning points in the expanded core | | |area. | | |Examples: | | |Has a clear, analytical, and comprehensive thesis | | |Analyzes all issues of the question (as relevant): global context, chronology, causation, change, continuity, effects, content | | |Addresses all parts of the question evenly | | |Provides ample historical evidence to substantiate thesis | | |Provides links with relevant ideas, events, trends in an innovative way | | |Subtotal |/2 Points | |Total |/9 Points | CCOT – Continuity and Change Over Time Essay Note that the sample continuity and change-over-time essay below is slightly modified from the continuity and change-over-time essay on the 2010 AP World History Exam to make the topic of the question more closely align with the AP World History Curriculum Framework. The time allotted for this essay is  40 minutes, 5 minutes of which should be spent planning and/or outlining the answer. Directions: You are to answer the following question. You should spend 5 minutes organizing or outlining your essay. 1. Write an essay that: †¢ Has a relevant thesis and supports that thesis with appropriate historical evidence. †¢ Addresses all parts of the question. †¢ Uses world historical context to show continuities and changes over time. †¢ Analyzes the process of continuity and change over time. 2. Analyze continuities and changes in cultural beliefs and practices in ONE of the following regions from 1450 to the present. †¢ Sub-Saharan Africa †¢ Latin America/Caribbean What Good Responses Should Include A good response analyzes continuities and changes in cultural beliefs and practices in one of the stipulated regions [Sub-Saharan Africa or Latin America/Caribbean]. â€Å"Cultural beliefs and practices† is understood very broadly in world history to include religion, philosophy, ideology, science and technology, education, the arts, literature, and architecture. Students do not have to address the entire region, but all examples they provide must fall within the stipulated region. Because the central task in this question calls for analysis of continuity and change, acceptable thesis statements need to address both, stating at least one continuity and at least one change. Acceptable thesis statements also need to be explicit, not simply restatements of the question or vague statements such as â€Å"there were more changes than continuities.† They also need to be relevant to the time period, beginning in roughly 1450 and ending sometime in the post– World War II twentieth century. A good response provides analysis of valid continuities and changes in cultural beliefs and practices, supported by specific pieces of evidence from the time period, which provide supporting examples of continuity or change. For example, in terms of continuities, students could point to the continuation of the practice of indigenous religions in either area and also to the continuation of the spread of Christianity in either area or of the spread of Islam in Africa; the ways in  which migrants continued their cultures in new environments; the ways in which culture was used by all types of leaders to support political systems; the ways in which language, religion, and social customs provided a sense of identification. In terms of change, for the sixteenth and the seventeenth centuries, students could examine the development of syncretic forms of religion such as vodun or the cult of the saints, or the way in which the Spanish and Portuguese rulers of Latin America used art and archi tecture to legitimate their power. For the eighteenth and nineteenth centuries, they could discuss the spread of Enlightenment thought in Latin America and the consequences of this; the impact of new racial ideologies, such as Social Darwinism, in Africa; the development of millenarian ideas such as the Xhosa Cattle- Killing Movement; the spread of anti-imperial, nationalist, and communist ideology in either area. For the twentieth century, students could examine the spread of the idea of human rights; the formation of new cultural identities, such as negritude; the ways religion was applied to political issues, such as fundamentalist movements and Liberation Theology; the increasing globalization of consumer culture. Any of these examples would need to be tied into the process of change and continuity, as would any background information that students provide to set up their essays. A good essay moves beyond a mechanistic â€Å"beginning, middle, and end† format and provides solid chronological knowledge across the entire time period. Further, students should think about including dates in their essay to demonstrate that they have the ability to describe with some precision when continuity and change happened. Solid historical analysis explains the reason for or the impact of a specific continuity or a particular change, and a good essay provides specific discussion of cause and impact. For example, the statement â€Å"Nationalism grew in Africa in the twentieth century† is a solid piece of evidence about change, but tying this to a cause or effect would generate this superior analysis: â€Å"Nationalism grew in Africa, which led to the overthrow of European empires.† An essay that effectively addresses world historical context might describe an extra-regional connection or a global process to explain continuity or change in cultural beliefs or practices. For this essay, students would need to focus on specific global links relative to the  question, instead of focusing on a similar situation somewhere else in the world. For example, saying that â€Å"China and Brazil both had Jesuit missionaries† is a comparison, not a connection. Arguing that â€Å"European Jesuit missionaries were proselytizing in South America and winning converts. This happened in China as well† does, however, draw an extra-regional connection because the term European Jesuits provides a specific reference showing how European practices affected South American beliefs. A strong essay would demonstrate greater nuance and sophistication, including the relationship between change and continuity. It might note, for example, that a change in the early part of the long period covered in this question became a continuity for the rest of the period: The introduction of Christianity was a change in Latin America/the Caribbean, but then Christianity’s presence and expansion became a continuity. Similarly, nationalism developed as an ideology beginning in the eighteenth century, but it then became a continuity and has remained so through the present. A specific example of syncretism, such as vodun, could be introduced as a change when it first developed, but the process of the syncretism of different beliefs, ideas, or artistic forms is a continuity across the entire time period. The best essays will be those that do all of this, engaging their own content knowledge with the specific framing of the question.

Cases in global marketing strategies Essay

If you call yourself a movie fanatic, then 21 August, 2009 was a day you will always have to remember. Movie lovers and anyone who love going to cinemas were defiantly in a rush that day to be in any near IMAX Theater. In more than a hundred IMAX 3-D cinemas all over the world watched just 16 minutes preview of the footage from the new James Cameron movie the Avatar. Just on the same day, Ubisoft debuted a preview on a video game based on the movie, and Mattel unveiled action toys based on the movie characters. On the other hand, a day earlier, the teaser made for this movie broke records on Apple.com, this was after the teaser was streamed more than four million times during the first day. On that day August 21, it was a celebration for all movie lovers and movie productions and for that it was a holiday and till now it is remembered as â€Å"Avatar Day.† Today it is remembered as the dawn of the most planned and successful digital marketing campaign ever created to support a movie (Evan, 2011). In this movie James Cameroon and his crew went to all limits and for sure they deserved what the movie gave them in return. For Avatar to stand out above the rest of the movies as it did, there are a lot of strategies and plans which were put in motion for all this to happen. Below are some of the details of key components of how the marketing campaign of the movie became such a success, in some I will illustrate with a character and creature within â€Å"Avatar.† The Home tree: Avatar’s Website The clarity and visual perfection of the home tree on Pandora portrays what has been cultivated on the movies official website. On the websites visitors have more than they can get on a standard trailer, this is by images and all background materials. In the website, you will find 14 side scrolling square boxes that will show a lot of digital products that make this movie different from the rest. On top of this the fans have the capability of accessing the story, character information, music, and picture downloads. And to make the website more interesting the fans can also be able to share their views and showcase their personal interests on the movie. In the movie just about when humans destroyed the home tree for wealth and pursuit of personal interests, the movies website home page had its own destructions in mid-August when the movie fans crushed the site in the process of trying to get free tickets for â€Å"Avatar Day.† The Banshee: The AIR Interactive Trailer The movies interactive trailer comes before other previous movie trailers, and this is all because of integration of social media feeds, and eleven points of interaction that gives viewers the opportunity for one click access to each character. This means that the fans can choose the characters they want to view in a trailer and by this they unlock additional contents. The creation of this trailer was made possible by the use of adobe AIR software, which creates a flexible platform for developers. The outcome of this achievement is that the fans get to enjoy more exciting experience like never before, which more of less the same as to the one is offered in Banshee skipping in the movie. The preview is a motion and frequently refreshed gateway to the movie, which appears to be real and capture the moment it begins. The other advantage is that the preview comes with three options to purchase tickets. The Tree of Souls: Social Media: In the movie the character Na’vi believes that in the tree of souls, which a resting place for the souls of ancestors, was the main link of what connected them to one another. Through this idea, there is a connection to social media that is always connected to our past in one way or the other. Social media being one of the fastest ways to pass information around all over the world, film movie makers had to use the advantage when marketing Avatar. The movies unbelievably got the attention it required on social sites for example it got about 1.5 million fans on Facebook alone, in Myspace the fans were about 800,000 and on twitter I gained about 26,000 followers. According to one of Americas social media analytic firm, they said that Avatar was the most talked about movie in the year 2010 in twitter. However, some tweets resulted to tweet and listen promotion that required the fans to send messages via twitter and after doing that then they will be able to listen to music used in the movie as soundtracks. The social media strategy Avatar used also extended to YouTube that gained over 12 million views, on flicker it got 1.5million people viewing the photos and a type pad blogging community of about 5000 people. Hallelujah Mountains: Augmented Reality In the movie, the gravity opposing Hallelujah Mountains appears to be challenging the ability to hear or see, which is also what had been made greater and reality pushes to do by tabling an interesting experience that floats in front of the viewer’s eyes. The creation of â€Å"Avatar† toys which could be activated and brought to life through the help of webcams and special product tags. While on the other side Coke zero introduced soda cans that opened up a world of Pandora. The final result is that â€Å"Avatar† is so far the biggest movie ever made in the box office of all times. This movie sold over $2 billion in tickets sales which was mostly influenced by 3-D taxes and international interests. Through â€Å"Avatar† James Cameron became one of the greatest movie makers of all time having two of the top-grossing movie topping on the box office at the same time. The question remains to be what lead to the success of this movie? The primary objective of any marketing strategy in the movie industry is to make sure that the fans get the product you are marketing. While at the same time gets to theaters to watch the movies that they have to pay about $10 to $15 and have to watch the movie for several hours. After the campaign made by the advertisers, millions of people all went out to theatres just to enjoy the movie and 3-D glasses, and the fans also got to bring a phrase from the movie to life which was used by Na’vi: Oel ngati kameie meaning â€Å"I see you.† This is the processes in which the improvements in the movie made it unique as compared to other films. However, they are not just the only methods James Cameron used to make â€Å"Avatar† a success in the digital movie era. The introduction of 3-D camera and stimulcam were not just the technology’s that turned James Cameron’s sci-fi unique and a success. Many other small movies have also turned to social media to spread the word guerrilla-style, but so far no other blockbuster movie has turned to social media marketing like Avatar did. After using this method to market its film, the results they got from the first opening weekend Avatar made $232 million and ranked the movie on #2 highest grossing movie of all times. Cameron’s $500million act of hubris finally bared fruits. Reinventing the Movie Trailer Online Knowing that Avatar was never the first film to make a trailer in a different manner online. Then it means that it was never the first to try out most of this things required for online advertising. But using an expensive strategy, and at the same time combine it with several existing ideas was what made this movie’s social media campaign go big. In the beginning it started with ideas which many movies use now: a preview debut from Apple, which was announced on twitter and the anxiety was too high from the fans to such an extent that the servers had to get the trailer out to the people who wanted it. Afterward, about a month later the movie released the second trailer, this became a success since many fans were eagerly waiting to see the trailer for a whole month and with that the fans made their own mash-up trailers which involved Avatar and other movies. However, after making the second preview they did not stop there and they went forth and made the third trailer and to their surprise the preview was the best they had achieved so far, and to an extend it blew everyone away beyond their expectation. An interactive preview was introduced using Adobe Air software and therefore in required one to download that is a bit hectic, but to all Avatar fans the download was worth it. The download had special features such as featured contend, and the fans could read all updated social media updates on the movie from the trailer. This move was the biggest move that Avatar had taken since it got press coverage and buzz (Dave, 2011). The Facebook and MTV Webcast On 3 December, Facebook joined forces with MTV.com and were sponsored by LG webcast known as â€Å"Avatar Live.† An interview was made to get word from the great minds behind the creation and success of the movie and this were people like James Cameron the Director, the producers Jon Landau, the Actors Zoe Saldana and Sam Washington. In this interview, the fans also got to ask them any questions they wanted to about the movie. Even though the interview can be said to have been short and brief, it is still considered to be one of the amazing webcast to have been seen up to date (Mitchell_A_Zucker) . This is because it is not always that simple to see big Hollywood names all sitting at the same place answering questions from their fans all at the same time. Even though having the community come to interact with a director of such caliber is a once in a lifetime opportunity, it made us remember of director Peter Jackson’s daily updates from the famous set of The Lord of th e Rings. What was experienced in both cases is the fact that people who did not know much about the movies also turned out for the sale and learn more about the film while on the other hand the fans also showed up in large numbers to also get to know all what they did not know yet and get new words to spread around to friends and other people they interact with. Broadcasting the Premiere Live On UstreamOne of the most respected way for any celebrity or movie to go down is by using the red carpet. Avatar was premiered at the red carpet and broadcasted live to the audience on a video streaming site Ustream. Besides the technology media coverage this pulled, this idea was not a new stunt since movies like twilight saga New moon had already put it on trial, however, we can say it made many people happy that day. The point is a movie should use all ways possible it gets to get the awareness of the movie out. This broadcast made at the red carpet was sponsored by Myspace, and with this it means that the move reached fans who got to miss the presentation in Facebook or any other social media site. The fans of Avatar had the opportunity to watch the preview and the video in bot Myspace web page in addition to Ustream website. The fact that the red carpet was one week before the movie was released and aired in cinemas was another way to get the awareness of the movie to the fans during the final days of marketing before the final release date of the eagerly awaited movie. Avatar is one of the most thrilling Sci-fi, fantasy, adventure movie ever made. The story line is with no doubt captivating to the audience. Due to these features it was made easy for Cameron and his crew to market the movie since all the fans were thrilled and eager to see the movie after watching the trailers offered on the movie. However, in marketing Avatar the movie had to also come up with action figures which would symbolize the characters and through this they got to attract more children fans to get to buy the toys and also want to watch the movie (Dave, 2011). Coming up with unique posters of the movie was also another marvelous move Avatar came up with, since everyone who was a fan wanted to at least have a poster of the movie in the house or even in their bedrooms and through that all the friend of people with the posters would end up being drawn slowly into liking the movie. According to (Mesa, 2009). another reason many people ended up liking the movie is the fact that we were all amazed by the work made by the make-up artist in the movie, actually they made the characters look so real in such a way that has never been seen before. The details on the characters and the make-up were just out of this world. Conclusion From this essay, it is evident that James Camron went to all measures to make Avatar such a success. However, many movies might have tried using the same marketing strategies but the little details and changes that James Cameron brought to the production and marketing of the movie are what actually made the difference and ended up make this movie the greatest movie of all times. However, this made it everyone’s business to play the marketing roles which were to be played by everyone during the movie sale and we even see how the fans got the chance to market the movie and also comment on live updates about the movie. This time it is with no doubt that James Cameron overdid himself in this movie. Having such a big movie is not something people see every day it takes practice and experience to be what James Cameron is, but we cannot be so surprised about this since James Cameron had another blockbuster â€Å"Titanic† which was also top of the box office before he broke his own record with Avatar. This movie â€Å"Avatar† did not just be successful it changed the movie industry as we knew it and for that I have doubt that Avatar will be a movie that will be remembered for several decades to come or even a century. Reference Jeannet, J. (2004). Cases in global marketing strategies. Boston: Houghton Mifflin. Evan, S. (2011). Avatar. Pittsburgh, PA: Six Gallery Press. Mesa, A. (2009). Brand Avatar: translating virtual world branding into real world success. New York: Palgrave Macmillan. Kautonen, T. (2008). Trust and new technologies marketing and management on the Internet and mobile media. Cheltenham, UK: Edward Elgar. Dave, D. (2011). Think before you engage 100 questions to ask before starting a social media marketing campaign. Indianapolis, IN: John Wiley & Sons. Paul, A. (2009). Digital strategies for powerful corporate communications. New York: McGraw-Hill. Mattias, B. (2011). How Cool Brands Stay Hot. Kogan Page Matthew, S. (2011). Handbook of research on digital media and advertising: user generated content consumption. Hershey, PA: Information Science Reference. Roger, A. (2009). Marketing. Boston: McGraw-Hill/Irwin. Article Source: Mitchell_A_Zucker. http://teammaz.wordpress.com/about/oliveborden.blogspot.com/†¦/identify-your-target-market-with-this.html Marketing Strategies of movies —-Avatar. http://blogs.ubc.ca/daisydong/2013/02/24/marketing-strategies-of-movies-avatar/ Source document